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Selling a Home

Who's Going to Buy Your Home?

Understanding who’s going to buy your home and how that buyer will act and react in the home buying process can save you thousands of dollars and months of marketing time. Exposing your home to as many people as possible is important, but exposing it to the best potential buyer is crucial to selling your home for the best possible price in the least amount of time. Is the buyer of your home buying their first home? Are they moving from a smaller home? Are they moving from a larger home? Are they being transferred? How much can they afford to buy? Do they have to sell their current home? Do they have their financing in place? The more you can narrow down these questions and target those buyers, the closer you can come to your goal. More than 90% of home buyers bought their home with the help of a REALTOR®. Virtually all buyers used a REALTOR® in their search for a home. The reason is simple. REALTORS have the information and assistance a buyer needs and access to virtually every home on the market, at no cost to the buyer! A serious buyer; one that wants or needs to buy within a certain time period; a buyer who is pre-approved for whatever financing they need; a buyer who is willing to pay a fair price for what he wants, is going to use a REALTOR®. At any given time, most REALTOR®S will be working with an average of 2 to 5 serious buyers. That’s why, the best way to market your home to the best potential buyer, is to market it to REALTOR®S! They will do the selective marketing for you. They will bring your home to the attention of the buyers that are most likely to buy it. At Four Seasons Real Estate, we understand this concept and go above and beyond. Not only do we belong to our local multiple listing service, with over 2,000 REALTOR®S that will have detailed access to your home, but we are also members of the Chicago area multiple listing service that has over 30,000 REALTORS who will have detailed access to your home. That’s over 32,000 agents that may have at least 2 potential buyers (64,000!) for your home! If you combine that with the National Association of REALTORS and our Internet presence, the numbers go into the millions. Who’s going to buy your home? Most likely we’re already working with them!


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REALTOR<sup>®</sup>® Multiple Listing Service



Office  219.661.3000    Fax  219.661.3003    Toll Free  800.661.6303
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